Privacy Policy

Last updated: 1 July 2026

STUDIO BULU LTD ("STUDIO BULU", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you use our mobile games, applications, and website (collectively, the "Services").

1. Who We Are

STUDIO BULU LTD is a mobile game development and publishing company registered in England and Wales, with its registered office at 15 Melbourne Road, London, England, E6 2RU, United Kingdom. For the purposes of the UK GDPR and the EU GDPR, STUDIO BULU LTD is the data controller of personal data processed through our Services.

2. Information We Collect

We collect the following categories of information:

• Device and technical data — device model, operating system version, language, screen resolution, IP address (used to derive approximate, non-precise location), and mobile advertising identifiers (such as Apple's IDFA where you have provided consent, or IDFV, and Google Advertising ID).
• Gameplay data — game progress, levels completed, session length, in-game events, and interactions with game features.
• Purchase data — records of in-app purchases processed through the Apple App Store or Google Play. We do not receive or store your full payment card details.
• Advertising data — data collected by our advertising partners to serve and measure ads, subject to your consent choices.
• Contact data — name, email address, and message content when you contact us directly.

3. How We Use Your Information

• To operate, maintain, and improve our games and Services;
• To save your game progress and provide core game functionality;
• To display advertising, including (with your consent) personalized advertising;
• To measure game performance, fix bugs, and conduct analytics;
• To prevent fraud, cheating, and abuse;
• To respond to your support requests and communications;
• To comply with legal obligations.

4. Legal Bases for Processing

Where the UK GDPR or EU GDPR applies, we process personal data on the following legal bases: performance of a contract (providing the game you have requested), legitimate interests (analytics, security, fraud prevention, and contextual advertising), consent (personalized advertising and tracking, which you may withdraw at any time), and legal obligation.

5. Third-Party Service Providers

Our games may integrate the following categories of third-party SDKs and services, each of which processes data under its own privacy policy:

We encourage you to review the privacy policies of these providers. The specific partners integrated may vary by game and are disclosed in each game's store listing where required.

6. Advertising and Tracking Choices

On iOS, in accordance with Apple's App Tracking Transparency (ATT) framework, we will request your permission before tracking your activity across other companies' apps and websites. If you decline, you will still see ads, but they will not be personalized based on cross-app tracking. You can change your choice at any time in your device settings (Settings → Privacy & Security → Tracking). On Android, you can reset or delete your Advertising ID in your device settings.

7. Children's Privacy

Our Services are not directed at children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete such information promptly.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, to comply with legal obligations, or to resolve disputes. Aggregated or anonymized data that no longer identifies you may be retained for analytics purposes.

9. International Transfers

Your data may be processed in countries outside the United Kingdom or the European Economic Area. Where such transfers occur, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

10. Your Rights

Depending on your location, you may have the right to access, correct, delete, or port your personal data; to restrict or object to processing; and to withdraw consent at any time. If you are in the UK or EU, you also have the right to lodge a complaint with a supervisory authority (in the UK, the Information Commissioner's Office — ico.org.uk). If you are a California resident, you may have rights under the CCPA/CPRA, including the right to know, delete, and opt out of the "sale" or "sharing" of personal information. We do not knowingly sell personal information of consumers under 16 years of age.

11. Security

We implement appropriate technical and organizational measures designed to protect personal data against unauthorized access, alteration, disclosure, or destruction.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when it was last revised. Material changes will be communicated through our Services where appropriate.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at: